A short video presentation might benefit you in a variety of ways. Catchy images, concise text, and matching audio can boost sales, promote a product, or convey your idea to the right people. In other words, presentations are a valuable instrument that serves any purpose.

Need to make a quick presentation? Not a problem! It’s easy to find simple software for small projects today. But if you want to create something better than a mish-mash of pictures, you should put a bit more creativity and skill into your presentation. In this guide, we’ll show you how to spice up a video presentation and share the best tools that will help you along the way. 


Before sketching a plan for a presentation, you need to know what kind of content will fit you best and what exactly you can gain from it. Depending on your goals, you’re free to choose from the four key presentation types: 

  • Demonstrative. This type is perfect for introducing a new product to the audience. Focus on describing the benefits and explaining how it can solve the consumer’s problems.
  • Informative. You can use this one as a corporate video presentation for new employees. Tell them about the products you make, the aims of your company, etc. 
  • Persuasive. The goal of a persuasive presentation is to help you make people rethink their views on something or gain support for a project.
  • Inspirational. This type is the best option if you want to motivate people.

Each type has a wide range of pros, but usually, it all comes down to these four major benefits: 

  • Presentations show the product or idea from the best side; 
  • Even the most complex terms are easy to explain with a professional video presentation; 
  • Carefully selected words and images evoke feelings and emotions, generating interest in the product and pushing people to buy it; 
  • Presentations are positively perceived, winning the customer’s trust.


Once you pick the type that fits you best, decide how and where you’re going to share the presentation with viewers. The good thing about video presentations is that they’re suitable for any website or event, so you can post the same clip on YouTube and Facebook without any adjustments, and then show it to the audience live at the office or any other place.

It’s up to you to choose where to upload your presentations, but for the best results, consider the following options.

Social media

Facebook has everything you need not only for promoting your content but also for receiving feedback from them. Users can share your presentations with each other within the website through messages, comments, and feed. Besides, you can encourage users to join your Facebook group.

YouTube channel

Consider this option if you want millions of people to watch your video presentation online. YouTube allows you to use the presentation as an ad to attract users to your channel. From here, you can also share the video on other resources by embedding it in website pages or just posting the link to it.

Exhibitions, conventions, and other events

If you’re looking for partners or investors, the most effective way to find them is to interact with people in person with the help of a business video presentation. Sign up for an event associated with your sphere, make up a convincing clip, and start promoting your company.


No one says you can’t set up your own event at your shop, café, or some other public place to attract people’s attention to what you offer. The purpose of your event, as well as the type of presentation you’re going to use, depends on your goal.


Nowadays, what works on the Internet, works on TV too. If you can create a video presentation that looks professional enough not only for YouTube but also TV screens, and your budget allows for broadcasting it on major channels, consider this option. The wider the audience you can reach out to, the better.


You can’t put a few slides and videos together without preparations and expect a positive outcome. At best, you’ll manage to grab the audience’s attention for a few seconds. Presentation making is a skill that has to be mastered. Below are the basics you should follow to become a top-notch video presentation maker.

Right targeting

Above all, an effective presentation must be aimed at the right audience. That is, you must know who you present the information to. Is this the investor, customer, or the new employee? If the person wants to buy your product or use the services you provide, they’re hardly interested in the history of your business and its financial well-being. On the other hand, a potential investor is more interested in your sales than the variety of products you offer.


It might be tempting to put as much information into your presentation as possible to give the audience a better understanding of the topic. But it’s important to remember that you’re the only one who cares at this point, and by oversaturating the presentation with facts, you won’t make people interested. Keep your video informative but short.

All the elements are legible (especially text)

What’s the point of all those catchy pictures and convincing numbers if they’re hardly seen? While you can adjust the size of your slides and videos during a live presentation, you won’t have such an opportunity when broadcasting the presentation as an ad on YouTube or TV. No one would bother pausing the video to take a closer look at the text. So, when you make a video presentation, check every detail to ensure the best quality.

A perfect presentation tells a story

Getting the viewer’s attention isn’t enough – you need to make sure they stay focused throughout the presentation. For this, the contents of the video must be structured into a story. Make up a short script to follow the story and glue together all the parts of the video presentation with music.

It builds associations

Now you have the audience’s attention. Let’s use it to your advantage. To maximize the benefits, your presentation should be positively associated with the product or service you promote. The trick is to make it so that people associate your product with the solution to their problems.

It contents motion graphics and juicy pics

You may have dozens of video presentation ideas, but none of them will work without proper content. High-quality visuals are the key to making a great presentation. Even if you need to go over the budget limits to get a professional designer for motion graphics, do that.


Now that you know how to create a video presentation, you can start putting your presentation together. All that’s left is to pick the right software to work with. As a beginner, you don’t need professional tools that take months to master. One of these programs will fit perfectly for the project of your scale.

1. Focusky

Focusky is a tool for creating business presentations and animated videos. Its advantages are a large selection of templates and themes, the ability to work with audio and video, as well as embed videos from YouTube or Vimeo. You can also use Focusky to create slideshows. It’s free, but the paid version comes with a wider range of options, such as more animations, the ability to download a PowerPoint presentation, access to various templates and vector graphics, and so on.

2. Animoto

Animoto is an online service that helps you create a presentation whenever you need it. Just upload photos from the computer, Facebook page, iPhone, or iPad to the Animoto website and select an audio file (music, your voice, or an audio interview). The program edits pictures for you; it analyzes photos and audio and automatically creates a slide show with the photos following the rhythm of the track you uploaded.

3. Wideo

With Wideo, you can make engaging presentations, videos, and even animated cartoons. It’s an online tool with a variety of transitions and effects to choose from. Its main advantage is the user-friendly interface that allows for creating presentations fast.

4. BiteAble

BiteAble fits great for creating animated video ads, tutorials, infographics, ready-made templates, and animations. The program is considered one of the simplest video producers in the world and offers a wide collection of pre-animated scenes and much more.

5. Magisto

Magisto allows you to create videos, add pictures and voiceovers, record audio clips, and work with different video content. The tool has a built-in video editor that automatically selects the best clips and improves them during editing. The user can choose a theme or style for the video, and the program adds professional effects, such as transitions, zooming, and panning, which makes it possible to animate static pictures. And all this is done very simply thanks to Magisto’s powerful functionality and user-friendly interface.

A video presentation is much more than animated slides – it’s your vision. You decide how the presentation should look and sound and what techniques to use to catch the viewer’s eye. No matter where you’re going to share your clip with the audience – at a café or on YouTube – you should always remember who you’re speaking to and what your goal is. Do your best to keep them focused on the screen and be concise.