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We bet you won’t be surprised if we say that video content is one of the most effective online marketing tools. The reason for that is simple: the human brain collects memories as associations (visual, auditory, and others).

These days, everyone can shoot a decent video – just get a smartphone or a digital camera, and you’re all set. However, if your goal is catchy, high-quality clips, you’re going to need a lot more than that.