PRODUCT: Social video about the genocide of the Ukrainian people.
TA: English-speaking population of the planet.
GOAL: Convey to the Europeans that not only Putin, but also ordinary Russians want the death of Ukrainians.
CHALLENGE: Many Europeans do not read comments due to the language barrier and believe that only Putin is to blame for the war.
IDEA: To use a metaphor to show how the Russians hate and kill the Ukrainian people.
IMPLEMENTATION: We show real documentary cases of how ordinary Russians are ready to destroy the Ukrainian nation and rejoice and wait for it.
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PRODUCT: Mother's Day social video
TA: Ukrainian women
GOAL: Convey the importance of the mother's role on the home front during the war.
IDEA: Every female role matters. Mothers protect the future.
IMPLEMENTATION: Through a poem, and a parallel montage, we show the different roles performed by mothers.